The intensity of the rivalry in the pharmaceutical industry is influenced by a large number of firms which must compete for the same customers and resources thus leading to a struggle for the market leadership. In the pharmaceutical industry context, GSK must compete with leading healthcare company such as Roche in providing healthcare solutions to its consumers around the world. When it comes to prescription and over the counter drugs, GSK must compete with companies such as Pfizer. Another factor is the slow market growth which causes the firms to fight for market share in the expanding market.
Sunday 18 December 2016
The pharmaceutical industry
swot analysis airasiaThe pharmaceutical industry is a major driving force in the worldwide economy today. Millions are spent every year for health care research and illness prevention. The development of drugs and health products are the main challenges that pharmaceutical companies have to face. GlaxoSmithKline’s (GSK) mission is to improve the quality of human life by enabling people to do more, feel better and live longer.
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